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jeffsinger27
3 min read
Pay it forward
You can’t Google experience or perspective. Find someone to mentor. Pay it forward.
jeffsinger27
2 min read
Strength through humility.
Too often leaders think they need to be the smartest in the room. People don't care how much you know until they know how much you care.
jeffsinger27
4 min read
Does someone you know suffer from this common professional disorder?
Recognizing your core skills is essential to your personal happiness and professional fulfillment.
jeffsinger27
3 min read
Change can be good. Just don’t break anything.
While decisiveness is admirable, leadership sometimes overcorrects and ignores change management Rule #1 - Don’t break anything!
jeffsinger27
2 min read
End quiet quitting and inspire top talent
One of the most important and difficult jobs of a leader is to keep people within the organization engaged.
jeffsinger27
2 min read
Change management: Extinguishing the invisible fire
Anyone can change, but they won’t unless they must. How do you convince a group of people to go into survival mode when they feel safe?
jeffsinger27
1 min read
Operational Excellence: Two out of three ain't bad
Three forms of operational excellence are pricing, service, and quality. You can’t always get what you want, 2 out of 3 ain't bad. Learn how
jeffsinger27
3 min read
How to gain influence and make an impact at work
This is a subtle and easy way to immediately gain influence and make a positive impact at work.
jeffsinger27
2 min read
The best B2B customer loyalty program
This is an often overlooked, but very powerful, way to attract customers, shorten sales cycles, and build loyalty.
jeffsinger27
3 min read
Best tips to prioritize for success
What's on first? Don't attempt to execute every good idea. If everything is the highest priority, then nothing is important or will get done
jeffsinger27
1 min read
Better to be efficient or effective?
Efficiency is the rate at which an outcome is achieved and the resources consumed. Effectiveness measures the impact or result of the effort
jeffsinger27
3 min read
Storytellers: You're not the hero!
When you stop selling products and start solving problems, you will sell more products. Tell a good story that makes your customer the hero.
jeffsinger27
2 min read
Is “good enough” ever good enough?
Pursuing perfection is admirable as long as you don’t make perfection the enemy of the good. How do we know if something is “good enough?”
jeffsinger27
3 min read
Don’t blame the customer!
A critical challenge any organization faces is attracting & retaining top talent. Think of the global talent pool as your customers.
jeffsinger27
3 min read
What’s the difference between advertising, sales, and marketing?
Sales, marketing, and advertising are critical to drive revenue & aligned when operating effectively, but they're different from each other.
jeffsinger27
2 min read
The one market segment that is sure to buy more
How you define your business can significantly and revocably impact your relevance or survival. Blockbuster was in the video rental...
jeffsinger27
4 min read
The single biggest brand mistake most companies make.
A logo is is not a brand. A brand is the meaning, the promise, and the values the logo represents.
jeffsinger27
2 min read
What the heck is that thing?
How to attract new customers: stop using industry jargon and making yourself the hero.
jeffsinger27
2 min read
Don’t be the “I” in TEAM
You need to attract & retain top talent, but fit is also critically important. Build a culture of collaboration and teamwork.
jeffsinger27
3 min read
I got a fever and the only Rx is... MORE CONTENT!
Here are a few tips to create marketing content efficiently and effectively.
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