This SMB got the sales tools, training, and content management they needed to effectively compete and drive sales.

Products often are not launched, but trickled out. And product messaging evolves after launch. Both consumes resources and impedes sales.

Compelling product messaging focuses on solving customer problems, and positioning clearly articulates key differentiators and value props.

A logical framework in which to capture and position products/services is essential to focus roadmap decisions and deliver clear messaging.