This is an often overlooked, but very powerful, way to attract customers, shorten sales cycles, and build loyalty.

When you stop selling products and start solving problems, you will sell more products. Tell a good story that makes your customer the hero.

Pursuing perfection is admirable as long as you don’t make perfection the enemy of the good. How do we know if something is “good enough?”

Sales, marketing, and advertising are critical to drive revenue & aligned when operating effectively, but they're different from each other.